EVENTS + FIELD + EXPERIENTIAL
Experiences designed to create more than foot traffic.
The best events don't end when the doors close. They create conversations, strengthen relationships, demonstrate products, generate content, accelerate opportunities, and give customers a reason to remember the brand.
I've led global trade shows, field programs, executive experiences, product launches, partner activations, customer events, and experiential programs across the U.S., Europe, and Asia.
My approach combines strategy with hands-on execution—from defining the audience and business objective to managing vendors, budgets, messaging, logistics, onsite execution, Sales follow-up, and post-event measurement.
25+
EVENTS + FIELD + EXPERIENTIAL
WHERE I’VE SHOWN UP
NAB • IBC • CES/Pepcom • WPPI • Photokina • TwitchCon • Taipei Game Show + more
FEATURED CASE STUDY
Quobyte Executive Roundtables
THE CHALLENGE
Create meaningful access to senior decision-makers at enterprise and Fortune 500 target accounts and give Sales a stronger environment for developing priority relationships.
I developed the program from the ground up, including audience and account strategy, event concept, messaging, content, executive participation, Sales alignment, execution, follow-up, and measurement.
THE ROLE
WHAT MADE IT DIFFERENT
The roundtables were built around relevant peer conversations rather than traditional product pitches, giving executives a reason to participate while creating natural opportunities for relationship development.
IMPACT
12
SALES OPPORTUNITIES GENERATED
~$1.2M
PIPELINE
Repeatable Framework
TARGETING, BRIEFS, EXECUTION, LEAD ROUTING, SALES FOLLOW-UP, REPORTING
GLOBAL EVENT EXPERIENCE
Programs I build.
Trade Shows + Conferences
VIP + Customer Experiences
Partner Activations
Creator Experiences
Executive Briefings
Executive Roundtables
Product Launch Events
Field Marketing
Hybrid + Virtual Events
HOW I WORK
My Approach.
01
Start with the objective
02
Know the audience
03
Align Sales early
04
Sweat the details
05
Measure what matters