EVENTS & EXPERIENCES

NAB Show 2016

G - TECHNOLOGY

From booth to brand experience reimaging professionals connect with storage.

VIEW MORE EVENT WORK →

THE CHALLENGE / OBJECTIVE

Increases brand visibility, drive qualified leads and create a more engaging, memorable experience for creative professionals at NAB - while reducing overall event spend.

  • Event strategy and planning

  • Booth design and experience

  • Partnerships (GoPro, Red Bull, Nikon, Red)

  • Content and live demos

  • Vendor management and budget

  • Cross-functional team leadership (Marketing, Sales, Product)

WHAT I LED

THE EXPERIENCE / ACTIVATION

A hands-on, immersive booth experience that brought the G-Technology brand to life for filmmakers, photographers and content creators. Live demos, partner activations, real-world workflows and engaging content made the booth a destination on the show floor.

THE RESULT

-30%

EVENT SPEND

+40%

QUALIFIED LEADS

$2.1M

PIPELINE GENERATED

EVENTS CREATE OPPORTUNITIES. EXPERIENCE CREATE BELIEVERS.