PARTNERSHIPS + INFLUENCER + COMMUNITY

Build relationships, not just reach

The most effective influencer and partnership programs don't start with follower counts. They start with relevance. I've built ambassador programs, strategic brand partnerships, creator initiatives, co-marketing programs, community experiences, and content collaborations designed to connect brands with people their audiences already trust.

FEATURED CASE STUDY

SanDisk Global Ambassador Program

SanDisk's ambassadors represented an important connection between the brand and the creators, photographers, filmmakers, and professionals using its products. The opportunity was to evolve the program into a more structured marketing platform with stronger creator alignment, better content, clearer expectations, greater brand consistency, and improved performance visibility.

THE OPPORTUNITY

THE ROLE

I relaunched and restructured the global ambassador program across creator selection, program structure, content expectations, brand alignment, product storytelling, internal workflows, performance visibility, and governance. The goal was not simply more content—it was stronger relationships with creators capable of telling credible product stories to the audiences SanDisk wanted to reach.

PRINCIPLE

Relevance over reach. I focused on the overlap between the creator's audience and the brand's target customer.

STRATEGIC PARTNERSHIP — G-TECHNOLOGY

Partnerships built on audience overlap, not logo swaps.

I developed strategic partnerships with GoPro, Red Bull, Nikon, and RED Digital Cinema, creating opportunities for co-marketing, content, events, product integration, and authentic engagement with creative professionals. Rather than treating partnerships as logo exchanges, I focused on the overlap between audiences and on creating something valuable for both brands.