INTEGRATED + BRAND + CAMPAIGNS
One story. Many touchpoints.
Customers don't experience marketing in departments. They experience the brand. That's why I start with a clear audience, business objective, and story—then bring together the right combination of content, digital, social, events, partnerships, product marketing, creative, and Sales activation.
FEATURED CASE STUDY
Quobyte Brand + Marketing Transformation
THE CHALLENGE
Quobyte had sophisticated technology but needed a clearer way to communicate its value to enterprise audiences and differentiate itself in a complex infrastructure market.
I led a company-wide brand and marketing transformation spanning positioning, messaging, visual identity, website strategy, content, digital marketing, demand generation, ABM, PR and analyst relations, sales enablement, and events.
THE ROLE
THE APPROACH
The goal was not simply to change how the company looked. It was to create a clearer, more consistent story that could work everywhere—from the website and campaigns to executive conversations and Sales presentations.
IMPACT
40%
INCREASE IN WEBSITE TRAFFIC
3x
GROWTH IN MARKETING SOURCED PIPELINE
25% YoY
GROWTH SUPPORTED BY MARKETING STRATEGY ALIGN TO BUSINESS GOALS
PRODUCT LAUNCHES + GTM
Coordinated launches across regions, channels, and audiences.
At SanDisk and G-Technology, I led and supported global go-to-market programs for consumer and B2B technology products, bringing Product, Sales, Creative, Digital, Content, Events, partners, and regional teams together around a coordinated launch story and plan.
COMPACTIBILITIES
What I bring together.
Brand Strategy
Product Launches
Social
Sales Enablement
Strategic Partnerships
Messaging + Positioning
Digital Marketing
Events + Experiences
PR + Analyst Relations
GTM
Content + Thought Leadership
ABM
Influencer Marketing