FEATURED WORK
Selected stories.
My background crosses brand, campaigns, content, events, product launches, partnerships, and community. These examples show how I approach different marketing problems: start with the audience and business objective, build the right program, and measure what changed.
CASE STUDY CARDS
QUOBYTE
Executive Roundtables | Field / ABM / Sales Alignment / PipelineSelected stories.
12 Sales opportunities genrated and approximately $1.2M in pipeline.
QUOBYTE
Brand + Marketing Transformation | Brand / Integrated / Content / Demand
Clearer positioning and integrated execution contribution to 40% website traffic growth an 3x marketing-sources pipeline.
SANDISK
Global Ambassador Program | Influencer / Creator / Governance / Content
Restructured creator alignment, content expectations, governance, and performance visibility.
G-Technology
Global Product Launches | GTM / Product Storytelling / Events / Digital
15+ global launches and partnerships with GoPro, Red Bull, Nikon, and RED Digital Cinema.
G-Technology
Strategic Partnerships | Partnerships / Community / Co-Marketing
15+ global launches and partnerships with GoPro, Red Bull, Nikon, and RED Digital Cinema.
Selected Writing
Brand / Web / Product / Thought Leadership / Campaigns
Curated writing samples covering brands, product, thought leadership, web, campaign, and executive content.